Tag: FinTech
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Design Leadership and Assessment for a Growth-Phase Fintech Startup
My client, an established, mid-sized fintech startup, built an impressive, data-rich product. Because they had limited design support, the team focused on proving functionality aware that they were incurring usability debt. This led to a powerful tool with a complex UI that had to rely on the company’s expert customer service support to explain. To…
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Forge Global // Direct Listings / Product Vision
Lab Zero played a crucial role in helping Forge navigate the challenging transition from the startup to the growth phase. Under intense pressure to deliver and expand their service offerings, they needed to move fast to understand their customers’ needs and test potential solutions. Our role in articulating the vision for new services and aligning…