Tag: Discovery
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Addressing your team’s discovery gaps to build valuable, viable solutions
In our previous article, we used Teresa Torres’s “Opportunity Solution Tree” to understand the “why” behind a solution in progress. As we uncovered insights, outcomes, and assumptions, we likely found gaps in our tree. Misalignment or uncertainty about customer insights exposes the team to risk. They may waste time and effort on solutions customers don’t want…
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Reversing Teresa Torres’ “Opportunity Solution Tree” to find the “why” behind solutions
Discovery is my favorite part of the job. I love seeing a need become a valuable action. I still remember the astonished gasp from a customer when she realized the new feature solved her most time-consuming workflow problem. Or the wave of relief from a team who discovered a simpler, and less expensive, approach to…
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Kindred Motorworks // Blueprints App / MVP
Role Director of Product Design, Discovery Coach Industry Tech-enabled automotive manufacturing startup Context Kindred Motorworks is in the business of modernizing and electrifying classic cars, or in their words, “Making your formerly irrational desire for a vintage car completely justifiable.” Kindred relies on blueprints, the custom teardown and restoration instructions, to allow the team to…
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Forge Global // Direct Listings / Product Vision
Lab Zero played a crucial role in helping Forge navigate the challenging transition from the startup to the growth phase. Under intense pressure to deliver and expand their service offerings, they needed to move fast to understand their customers’ needs and test potential solutions. Our role in articulating the vision for new services and aligning…