Tag: Architecture
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Penrose Chancery
For his Masters of Architecture Thesis at UC Berekeley, my friend Behn Farahpour wanted a booklet to accompany his final presentation. This booklet would give his presentation panel an overview of the architecture, culture, and imagery that inspired his project. Behn supplied me with a rough outline of topics and a massive amount of photographs…
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Sheraton Gateway LAX Signage
How can we help a hotel rebrand by updating their signage system? To update the look of the Sheraton Gateway Hotel at Los Angeles International Airport, my team developed a modern visual story that incorporated the graceful curves of the Sheraton “S†logo as well as a bold new color scheme. The process included creation…
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Tube Tube TV Lounge Mural
Can the visual language of television be used to create a branding system? This branding system, designed for a television lounge in the Bank One corporate headquarters, combines the iconography of the old and new television test patterns to create a dynamic graphic. The intense colors of the modern test patter were muted to complement…
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North End Food Court Signage
How can we use the location of a space to help reinforce a brand? The idea of using constellation for navigation became the inspiration for this colorful and entertaining branding system implemented in the Bank One Corporate Headquarters’ “North End†food court. A banner displaying a constellation or celestial body related to the food served…