Category: Perkins and Will
-
Tube Tube TV Lounge Mural
Can the visual language of television be used to create a branding system? This branding system, designed for a television lounge in the Bank One corporate headquarters, combines the iconography of the old and new television test patterns to create a dynamic graphic. The intense colors of the modern test patter were muted to complement…
-
North End Food Court Signage
How can we use the location of a space to help reinforce a brand? The idea of using constellation for navigation became the inspiration for this colorful and entertaining branding system implemented in the Bank One Corporate Headquarters’ “North End†food court. A banner displaying a constellation or celestial body related to the food served…